http://www.joehall6.com Joe Hall 6 | Creative Technologist | Interaction Creative Sun, 18 Sep 2011 01:10:18 +0000 http://www.joehall6.com en http://joehall6.com/Lexus http://joehall6.com/following/joehall6.com/Lexus Sun, 18 Sep 2011 01:10:18 +0000 Joe Hall 6 | Creative Technologist | Interaction Creative 2018438 Lexus Vehicles Branded YouTube Mobile Channel Until now, branded YouTube mobile channels did not exist. Lexus was given the first opportunity to create one. My roleInteraction & User Experience Design <img src="http://payload.cargocollective.com/1/2/83205/2018438/lexus_YouTube_Wireframe01_1024.jpg" width="1020" height="475" width_o="1020" height_o="475" src_o="http://payload.cargocollective.com/1/2/83205/2018438/lexus_YouTube_Wireframe01_o.jpg" data-mid="10034249" border="0" align="left"/> http://joehall6.com/Videos-1 http://joehall6.com/following/joehall6.com/Videos-1 Mon, 11 Apr 2011 15:43:41 +0000 Joe Hall 6 | Creative Technologist | Interaction Creative 1293902 For 10+ years I've used video as an effective communication tool due to its ability to create an immediate connection with people. As a medium, it combines art, emotion, and storytelling in a powerful and compelling way. Draw & Tell by Duck Duck Moose Featured on Mashable and the iTunes App Store My roleIdeation, Motion Graphics Animation, EditingTeamNicci Gabriel (Designer), Joe Hall (CT) Introducing Foursquare GeoStash My roleConcept, Motion Graphics AnimationTeamSarah Kraus (AD), Joe Hall (CT) "Somewhere in the Middle" Scene starring Billy Drago (The Untouchables, The Hills Have Eyes) My roleProducer, Writer, Director Frank's Redhot Sauce My roleConcepting, Motion Graphics AnimationTeamSam Dolphin (CW), Michael Hagos (AD), Joe Hall (CT) Gmail | Contents My roleConcept, Motion Graphics AnimationTeamSarah Kraus (AD), Joe Hall (CT) Google Earth Demo Slam: Earth Gets Slammed My roleConceptual Ideation, Motion Graphics AnimationTeamJoe Hall (CT), Sarah Kraus (AD) Regal Cinemas Interactive Movie Invitations My roleConceptual Ideation, Motion Graphics AnimationTeamSenesi Blake (CS), Hannah Choi (AD), Justine Cotter (CW), Abbey Dethlefs (CBM), Joe Hall (CT) Mt. Olive Pickles Spots My roleCreative Ideation, Motion Graphics AnimationTeamScott Cleveland (CW), Joe Hall (CT), Sarah Kraus (AD) http://joehall6.com/Still4Japan-com http://joehall6.com/following/joehall6.com/Still4Japan-com Sat, 09 Apr 2011 19:03:46 +0000 Joe Hall 6 | Creative Technologist | Interaction Creative 1286782 Still 4 Japan Japan is a nation of perseverance, pride, and strength. Rather than a message of pity or overzealous encouragement, we chose to communicate a worldwide faith in their ability to overcome. On March 11, 2011, a tsunami devastated the northern region of Japan. Ten days later, we received an opportunity to use our communication skills to aid the recovery efforts. The brief: The country of Japan is approaching a nation-wide depression. Comfort the Japanese people while reassuring them that the world is praying for them. The result: An international campaign kicked off in Times Square with thousands of minutes of stillness donated in honor of Japan from all over the world. Creativity Article & :30 TV spot My roleConcept, Prototype Motion Graphics Animation, Copy <img src="http://payload.cargocollective.com/1/2/83205/1286782/Japan-village.jpg" width="640" height="828" width_o="640" height_o="828" src_o="http://payload.cargocollective.com/1/2/83205/1286782/Japan-village_o.jpg" data-mid="6228948" border="0" align="left"/> To the villages, whose true foundations are built upon the common will to live and triumph. The world awaits your sunrise. <img src="http://payload.cargocollective.com/1/2/83205/1286782/Japan-Warriors.jpg" width="640" height="828" width_o="640" height_o="828" src_o="http://payload.cargocollective.com/1/2/83205/1286782/Japan-Warriors_o.jpg" data-mid="6228949" border="0" align="left"/> To the warriors, armed not with strength of sword, but strength of will. The world awaits your sunrise. <img src="http://payload.cargocollective.com/1/2/83205/1286782/Japan-childrenoflight.jpg" width="640" height="828" width_o="640" height_o="828" src_o="http://payload.cargocollective.com/1/2/83205/1286782/Japan-childrenoflight_o.jpg" data-mid="6228947" border="0" align="left"/> To the children of light, whose imaginations see beyond what is, to what will be. The world awaits your sunrise. Prototype version of :30 TV spot use to sell the concept. The final version can be viewed online using the link at the top of the page. Sarah Kraus (Concept / AD / CW) Joe Hall (Concept / CT / CW) Full campaign includes team-wide digital component currently in production. Thank you to Paul Davis, CBM and Andrew Quay, CBM. http://joehall6.com/Experiments-on-the-Side http://joehall6.com/following/joehall6.com/Experiments-on-the-Side Sat, 02 Apr 2011 05:17:53 +0000 Joe Hall 6 | Creative Technologist | Interaction Creative 1145599 You Got Gif'd Taking secret photos of someone is not just sneaky, but also creepy. However, taking a secret gif of someone is awesome! My roleConceptual Ideation, User Experience and Interaction Design SummaryYou Got Gifd takes advantage of the fact that gifs are inherently funny. The beta version simply involves giffing someone and then sharing that gif socially. Additional iterations will incorporate greater game mechanics, a mobile app, and social features.TeamJoe Hall (CT), Jack Inscoe (CT) Visit the Live Site <img src="http://payload.cargocollective.com/1/2/83205/1145599/gifdImage2.gif" width="600" height="424" width_o="600" height_o="424" src_o="http://payload.cargocollective.com/1/2/83205/1145599/gifdImage2_o.gif" data-mid="6390263" border="0" align="left"/> Coz Wisdom Coz is a legend at the Brandcenter. We wanted to create a way that he could be with you whenever you wanted. My roleConceptual Ideation, User Experience and Interaction Design, Development SummaryTeamRichard Langhorne (CW), Joe Hall (CT), Max Hendren (CT) Visit the Live Site http://joehall6.com/MINI-USA http://joehall6.com/following/joehall6.com/MINI-USA Fri, 01 Apr 2011 22:38:20 +0000 Joe Hall 6 | Creative Technologist | Interaction Creative 1251809 MINI Thrill Rides Live Pitch April 19, 2011 There are many ways to incentivize behavior. MINI thrill rides is an excellent, brand-consistent way to encourage adventure that incorporates game mechanics into a rewards program. My roleConceptual Ideation, User Experience/Interaction Design Speeding down the highway in a Mini is really fun. But a lot of people are resistant to even test-driving a Mini, because they see them as small and weird. How do we get more people to overcome their pre-conceived notions and experience a Mini? <img src="http://payload.cargocollective.com/1/2/83205/1251809/mini01_1024.jpg" width="1020" height="295" width_o="1020" height_o="295" src_o="http://payload.cargocollective.com/1/2/83205/1251809/mini01_o.jpg" data-mid="6050553" border="0" align="left"/> Users will be directed to the Mini Facebook page, where they can set the thrill level of their ride based on culture, terrain, scenery, road popularity, and velocity. <img src="http://payload.cargocollective.com/1/2/83205/1251809/mini02_1024.jpg" width="1020" height="652" width_o="1020" height_o="652" src_o="http://payload.cargocollective.com/1/2/83205/1251809/mini02_o.jpg" data-mid="6050628" border="0" align="left"/> Next they will be able to browse through a digital garage of available Minis, choose their favorite one, and reserve it. <img src="http://payload.cargocollective.com/1/2/83205/1251809/mini03_1024.jpg" width="1020" height="654" width_o="1020" height_o="654" src_o="http://payload.cargocollective.com/1/2/83205/1251809/mini03_o.jpg" data-mid="6050649" border="0" align="left"/> IN CAR EXPERIENCE Mini Thrill Ride provides different driving experiences for users based on the level of thrill they’ve specified. For example, the car might encourage a scenic drive past mountains…<img src="http://payload.cargocollective.com/1/2/83205/1251809/mini04_1024.jpg" width="1020" height="765" width_o="1020" height_o="765" src_o="http://payload.cargocollective.com/1/2/83205/1251809/mini04_o.jpg" data-mid="6050698" border="0" align="left"/> Or a rocky drive through mountains. <img src="http://payload.cargocollective.com/1/2/83205/1251809/mini05_1024.jpg" width="1020" height="765" width_o="1020" height_o="765" src_o="http://payload.cargocollective.com/1/2/83205/1251809/mini05_o.jpg" data-mid="6050763" border="0" align="left"/> As users continue their drive they will receive pop-ups (projected onto the windshield) about hidden landmarks, cool stories and local fare. Taking advantage of these pop-ups will earn them points they can cash in for rewards and discounts. <img src="http://payload.cargocollective.com/1/2/83205/1251809/mini06_1024.jpg" width="1020" height="765" width_o="1020" height_o="765" src_o="http://payload.cargocollective.com/1/2/83205/1251809/mini06_o.jpg" data-mid="6050798" border="0" align="left"/> The dashboard will give them additional information. To help them decide which adventures they’d like to take. <img src="http://payload.cargocollective.com/1/2/83205/1251809/mini07_1024.jpg" width="1020" height="765" width_o="1020" height_o="765" src_o="http://payload.cargocollective.com/1/2/83205/1251809/mini07_o.jpg" data-mid="6050809" border="0" align="left"/> Users will also receive pop-ups about thrilling obstacles on the road. Taking advantage of these obstacles will earn them more points. <img src="http://payload.cargocollective.com/1/2/83205/1251809/mini08_1024.jpg" width="1020" height="765" width_o="1020" height_o="765" src_o="http://payload.cargocollective.com/1/2/83205/1251809/mini08_o.jpg" data-mid="6050833" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/83205/1251809/mini09_1024.jpg" width="1020" height="765" width_o="1020" height_o="765" src_o="http://payload.cargocollective.com/1/2/83205/1251809/mini09_o.jpg" data-mid="6050835" border="0" align="left"/> MINI Facebook App Wireframes <img src="http://payload.cargocollective.com/1/2/83205/1251809/wireframe01_1024.jpg" width="1020" height="650" width_o="1020" height_o="650" src_o="http://payload.cargocollective.com/1/2/83205/1251809/wireframe01_o.jpg" data-mid="6051152" border="0" align="left"/> TeamJoe Hall (CT), Brianna Lohr (AD), Rebecca Ullman (CW), Kyla Wagman (CBM) http://joehall6.com/Auto-ADaptation http://joehall6.com/following/joehall6.com/Auto-ADaptation Tue, 08 Mar 2011 16:01:35 +0000 Joe Hall 6 | Creative Technologist | Interaction Creative 1145727 Facebook Auto ADaptation As technology advances, so does the personalization of advertising, and with it comes new challenges. How personal is too personal? How targeted of an advertisement is acceptable? As these boundaries continue to be pushed, Facebook Auto ADaptation is an exploration into the possibilities of hyper-targeted advertising. My roleConceptual Ideation, Motion Graphics Concept Video Concept Poster <img src="http://payload.cargocollective.com/1/2/83205/1145727/AutoAdAptationTitleSlide_1024.jpg" width="1020" height="788" width_o="1020" height_o="788" src_o="http://payload.cargocollective.com/1/2/83205/1145727/AutoAdAptationTitleSlide_o.jpg" data-mid="5623943" border="0" align="left"/> SummaryThe click through rate of online advertising is a mere fraction of 1%. But increasing this number even marginally equates to millions of dollars in profit for advertisers. As a leader in digital communication Facebook is exploring a new way to do just that. However, with this comes new questions of ethics. How personal is too personal?TeamJoe Hall (CT), Sarah Kraus (AD) http://joehall6.com/Toyota http://joehall6.com/following/joehall6.com/Toyota Tue, 15 Feb 2011 01:12:15 +0000 Joe Hall 6 | Creative Technologist | Interaction Creative 1059181 Toyota Prius Plug-in Hybrid I was responsible for the UX of the Toyota Prius Plug-in Hybrid. Included are a sample of wireframes that worked as a clickable prototype. My roleUser Experience, Interaction Design Concept Page Wireframe <img src="http://payload.cargocollective.com/1/2/83205/1059181/Wireframepage01a_1024.jpg" width="1024" height="1265" width_o="1024" height_o="1265" src_o="http://payload.cargocollective.com/1/2/83205/1059181/Wireframepage01a_o.jpg" data-mid="5514138" border="0" align="left"/> Technology Page Wireframe <img src="http://payload.cargocollective.com/1/2/83205/1059181/Wireframepage02a_1024.jpg" width="1024" height="1265" width_o="1024" height_o="1265" src_o="http://payload.cargocollective.com/1/2/83205/1059181/Wireframepage02a_o.jpg" data-mid="5514143" border="0" align="left"/> Demo Page Wireframe <img src="http://payload.cargocollective.com/1/2/83205/1059181/Wireframepage04a_1024.jpg" width="1024" height="1265" width_o="1024" height_o="1265" src_o="http://payload.cargocollective.com/1/2/83205/1059181/Wireframepage04a_o.jpg" data-mid="5514148" border="0" align="left"/> Final Site Design <img src="http://payload.cargocollective.com/1/2/83205/1059181/Webpage01a_1024.jpg" width="1024" height="1342" width_o="1024" height_o="1342" src_o="http://payload.cargocollective.com/1/2/83205/1059181/Webpage01a_o.jpg" data-mid="5514129" border="0" align="left"/> TeamJoe Hall (UX/iD), Shaun Rance (UX/iD) http://joehall6.com/Absolut http://joehall6.com/following/joehall6.com/Absolut Mon, 14 Feb 2011 22:47:04 +0000 Joe Hall 6 | Creative Technologist | Interaction Creative 1058461 Absolut Truth To give bartenders a new reason to talk about Absolut, we created a 151 proof edition only available in bars. Because this high-potency vodka lowers inhibitions and elicits confessions much like a truth serum, our launch campaign celebrates what bars already are: sanctuaries of absolut truth. My roleConceptual Ideation, Photography, Interaction & Experiential <img src="http://payload.cargocollective.com/1/2/83205/1058461/AbsolutTruth-bottle_1024.jpg" width="1020" height="691" width_o="1020" height_o="691" src_o="http://payload.cargocollective.com/1/2/83205/1058461/AbsolutTruth-bottle_o.jpg" data-mid="6164741" border="0" align="left"/> We drove 500 miles to collect the truth from the bartenders who witness it everyday. <img src="http://payload.cargocollective.com/1/2/83205/1058461/Absolut-PHOTOcollageofBars_1024.jpg" width="1020" height="938" width_o="1020" height_o="938" src_o="http://payload.cargocollective.com/1/2/83205/1058461/Absolut-PHOTOcollageofBars_o.jpg" data-mid="6165259" border="0" align="left"/> We placed canvases of wood and coasters in bars for patron participation and expression. <img src="http://payload.cargocollective.com/1/2/83205/1058461/AbsolutTruth-Board-3_1024.jpg" width="1020" height="679" width_o="1020" height_o="679" src_o="http://payload.cargocollective.com/1/2/83205/1058461/AbsolutTruth-Board-3_o.jpg" data-mid="6165096" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/83205/1058461/Absolut-Coaster-confession_1024.jpg" width="1020" height="798" width_o="1020" height_o="798" src_o="http://payload.cargocollective.com/1/2/83205/1058461/Absolut-Coaster-confession_o.jpg" data-mid="6165214" border="0" align="left"/> We compiled these truths into a book of wisdom and drink recipes. <img src="http://payload.cargocollective.com/1/2/83205/1058461/Absolut-BookCover_1024.jpg" width="1020" height="800" width_o="1020" height_o="800" src_o="http://payload.cargocollective.com/1/2/83205/1058461/Absolut-BookCover_o.jpg" data-mid="6165397" border="0" align="left"/> "It's like birds building a nest. The female struts. The male brings prizes and shots." (pg. 06)<img src="http://payload.cargocollective.com/1/2/83205/1058461/absolutSex_1024.jpg" width="1020" height="680" width_o="1020" height_o="680" src_o="http://payload.cargocollective.com/1/2/83205/1058461/absolutSex_o.jpg" data-mid="5909371" border="0" align="left"/> "There is no luck in business, or in bartending." (pg. 11)<img src="http://payload.cargocollective.com/1/2/83205/1058461/absLuckshadow2_1024.jpg" width="1020" height="510" width_o="1020" height_o="510" src_o="http://payload.cargocollective.com/1/2/83205/1058461/absLuckshadow2_o.jpg" data-mid="5909528" border="0" align="left"/> "Beauty does not grow old with you." (pg. 23)<img src="http://payload.cargocollective.com/1/2/83205/1058461/absolutBeautyshadow2_1024.jpg" width="1020" height="382" width_o="1020" height_o="382" src_o="http://payload.cargocollective.com/1/2/83205/1058461/absolutBeautyshadow2_o.jpg" data-mid="5909530" border="0" align="left"/> TeamJoe Hall (CT), Sarah Kraus (AD), Erin Swanson (CT) http://joehall6.com/Snapple http://joehall6.com/following/joehall6.com/Snapple Mon, 14 Feb 2011 22:26:41 +0000 Joe Hall 6 | Creative Technologist | Interaction Creative 1049035 Snapplecity Objective: Get people to uncap the natural ingredients Snapple has bottled and spread them throughout their urban areas. We created a platform in which gardeners and sponsors come together to green urban spaces. Individuals and entire teams of volunteers alike use the program to identify areas in need of urban greening, secure sponsorship, and track their projects all the while taking advantage of government incentives.My roleCreative Concepting, User Experience/ Interaction Design, Video Production and Motion Graphics Snapplecity TV Spot Stop Motion Animation <img src="http://payload.cargocollective.com/1/2/83205/1049035/animationFrames2_1024.jpg" width="1020" height="864" width_o="1020" height_o="864" src_o="http://payload.cargocollective.com/1/2/83205/1049035/animationFrames2_o.jpg" data-mid="5927718" border="0" align="left"/> Snapplecity Homepage <img src="http://payload.cargocollective.com/1/2/83205/1049035/webPage01_1024.jpg" width="1020" height="900" width_o="1020" height_o="900" src_o="http://payload.cargocollective.com/1/2/83205/1049035/webPage01_o.jpg" data-mid="5669086" border="0" align="left"/> Snapplecity Urban Garden Map<img src="http://payload.cargocollective.com/1/2/83205/1049035/webPage02_1024.jpg" width="1024" height="903" width_o="1125" height_o="993" src_o="http://payload.cargocollective.com/1/2/83205/1049035/webPage02_o.jpg" data-mid="5669083" border="0" align="left"/> Snapplecity Richmond Case Study Book<img src="http://payload.cargocollective.com/1/2/83205/1049035/snappleBook_1024.jpg" width="1020" height="486" width_o="1020" height_o="486" src_o="http://payload.cargocollective.com/1/2/83205/1049035/snappleBook_o.jpg" data-mid="5669090" border="0" align="left"/> Snapplecity Web Video TeamJoe Hall (CT), Sarah Kraus (AD), Julian Tippins (CW)